The Chemicals Behind Tiktok Addiction
Tiktok, the popular video-sharing app, has taken the world with its endless scroll of short, addictive videos. Globally, the avarage time spent on tiktok is 52 minutes per day. However, what many people don't realize is that this seemingly harmless entertainment leads to addiction. The science behind TikTok addiction Tik tok has an algorithm that predicts the user’s preferences and is able to recommend you videos by what you and others have watched. (You can find more information about it in the “Psychological Targeting” post) By showing the users personalized content, Tiktok release of dopamine in our brains. When we engage with the app and scroll through an endless feed of videos, our brain perceives this as a reward and releases dopamine, chemical related to happiness, creating a pleasing sensation. The more time we spend on TikTok, the more dopamine is released, creating a cycle of addiction. The endless scroll of TikTok's feed is similar to the highs indu...
